Skip to main content

Home  About Ben  Brochures  Web Page Writing  Press Releases  Blog Articles  Contact Ben   
Brochure BasicsSample brochure for Envirosafe Tanks located at www.envirosafetanks.com. They are excellent clients.

Brochure writing is a different beast altogether from web content writing. Writers offering professional writing services should know this. Web pages require keywords to be peppered throughout the text in order to be picked up by internet search engines. That is not the case with brochures. Writing for a brochure requires short, concise text that delivers the message in an easy to read, informative manner.

Brochures are a Total Package
(See sample brochure to the right)

A brochure needs good writing, flow, and accurate presentation. When choosing professional writing services, it is important to have at least some idea of how you want your brochure, and in essence your brand, company, or business to look. Remember, a writer must work around the artwork or photos. We need to know how much available space there is and adjust our writing accordingly.

Less is More

It is a much used cliched phrase, however one that bears repeating regarding brochures. Too much, or overly explanatory writing, is a big no-no for this type of text. You want your visuals to reach out, grab the viewer's attention, and hold it to the end of the page. For that type of response, you need a writer who is able to produce punchy, informative content that will convey the essence of the message in seconds. If longer, the brochure will quickly be discarded or worse - it may wind up lining the bottom of your lost client's birdcage.

Power Marketing

A brochure with handsome design and effective writing is a powerful, yet simple marketing tool. One well crafted, good looking brochure can let people know about your business, its benefits, contact information, website URL's, product pricing, hours, and anything else pertinent to your individual brand.

Consider these points carefully before choosing just any brochure designer. There really is more to it than meets the eye.

For more information about professional writing services, pricing, SEO and keyword importance, or anything else, contact ben@gentlebim.com. If you prefer personal conversation, call 708-717-5137.