July 17, 2012 -- Chicago, Illinois USA
The Press Release
The printed word is powerful.
A well constructed press release is a very important form of advertising. For many readers, its information provides verification of the legitimacy of the company being marketed or interviewed. Not all people are computer savvy web surfers. Most are already leery of internet content and trust printed writing far more than a website article.
Just The Facts
"Who says in verse what others say in prose." -- Alexander Pope (1688-1744)
No worries. I will not recite poetry on a regular basis. A press release should read like a newspaper article. A good writer will be able to produce an effective piece appropriate for each client's requirements. A poorly written press release is filled with fluff, light on facts, and unattractive to customers. The best press release will be informative, objective, minus overt advertising, and all about your product, business, and services.
Distribution
Most professional writers or writing companies do not include distribution services. That task is up to you. The easiest way to dispense a press release is to contact local newspapers in your target audience area.
Who and where is your target audience? By considering what you sell, market, or service, you may be able to figure out where the largest number of potential customers or clients are located.
If you have the means, you may opt to blanket particular areas with your press release to generate the most visibility. For those with smaller budget, an excellent press release will be customized to target specific demographic areas.For more information about professional writing services, pricing, SEO and keyword importance, or anything else, contact ben@gentlebim.com. If you prefer personal conversation, call 708-717-5137.